About RoadRUNNER Magazine
RoadRUNNER Motorcycle Touring & Travel Magazine
Mission Statement
RoadRUNNER Magazine is dedicated to serving active motorcycle enthusiasts by providing a comprehensive resource of national and international tours, exciting and picturesque new places to ride, and valuable information on new motorcycles and products that enhance the riding experience.
Active and Affluent Readership
RoadRUNNER caters to the affluent motorcycle travel enthusiast. We are proud to deliver a vibrant and engaging magazine, targeted toward discerning motorcyclists, which provides a “you are there” experience for riders of all makes of motorcycles and scooters. Our uncompromising focus on premium content, images, and production values has attracted a rapidly growing, enthusiastic, and loyal consumer base. Our unrivaled status as the nation‘s #1 motorcycle touring publication allows us to position our advertisers in the eyes of our readers as “elite vendors” in their respective categories.
Key Benefits
• Our Advertisers Get Better Results – The word of RoadRUNNER‘s “high-buying” readership has spread throughout the industry, nearly doubling our advertising base in the last two years.
• Incomparable Ad Exposure Per Dollar Spent – The timeless content and library quality compels our readers to treat RoadRUNNER like a periodical “book”, not a disposable magazine. A full 83% of our readers report that they retain and archive our publication for future reference.
• Trusted and Respected Leader – Our readership turns to us for honest, unbiased recommendations on new products, tours, accommodations and motorcycles.
• We ARE RoadRUNNERs – Our top executives actually ride, write, and interact face-to-face with our industry at major rallies, group rides and tours.
• Consistent Paid Circulation Growth – Up by 4.4% in 2008 over the prior twelve-month period and by 72.6% over the last four years. Readers prefer RoadRUNNER!
• National Distribution – RoadRUNNER magazine is available by subscription and at quality newsstands and bookstores, including Barnes & Noble, Borders, Books-a-Million, Safeway, Shaws, CVS and more.
• High Quality Production – Our superior printing quality ensures that your ad delivers maximum impact and looks better than you’ve ever seen it.
• Guaranteed 70% Editorial / 30% Advertising Ratio – Uncluttered higher visibility for your advertisement!
Like no other...
• World Class Photography – No other magazine captures the magic of the ride as vibrantly as RoadRUNNER.
• Travel Stories – Our regionally balanced coverage of the United States, complemented by select international destinations, makes our magazine a timeless collectible.
• Tankbag Maps – Only in RoadRUNNER! Our signature tear-out card-stock maps are noted as a significant reason why readers prefer our magazine.
• Shamrock Tours® – 4-day loop tours, unique to RoadRUNNER and valuable to readers.
• Motorcycle and Product Reviews – Evaluations focused on long-term tests of new motorcycles, equipment, and apparel by real on-the-road tests from experienced and professional riders.
• Special Interest Sections – Devoted to vintage bikes, scooters, and camping enthusiasts.
• Industry News & Updates – Special SCENE section informing readers about news and developments in the industry.
ADVERTISER TESTIMONIALS
Advertising in RoadRUNNER has helped us spread the word about
our partnership with Harley-Davidson Motorcycle Company and
reach one of our target markets, the Harley-Davidson motorcycle
enthusiast - thus increasing business from this key audience. The
RoadRUNNER staff is always professional and wonderful to work
with. Thank you, RoadRUNNER, for helping Best Western achieve
its goals!
Bekki Ramsey, Marketing Manager
Best Western International, Inc
RoadRUNNER Magazine represents our interests in the sport
of motorcycling very well. Victory Motorcycles were engineered
not only for style - but for function. Our bikes were
built to ride and every issue of RoadRUNNER features a great
tour, an interesting town or a far away place that becomes an
inspiration to ride a motorcycle. Advertising in RoadRUNNER
draws the right kind of customer to our products, and has
been part of our media plan for some time now.
Mark Blackwell, Vice President
Victory Motorcycle &
Polaris Industries
Working with major events like Bike Week and Biketoberfest® in
Daytona Beach, Florida, it‘s important for us to partner with publications
that want more than just your ad dollars. We‘ve found that
in RoadRUNNER who‘s people and commitment to our success are
as high quality as their publication itself shows.
Janet Kersey, Executive Vice President & COO
Daytona Beach Area CVB
The results of our print and online advertising with RoadRUNNER
magazine were immediate and impressive. This publication
delivers! My client Swain County is already seeing an increase
in visitors to the area on motorcycles. The success of the program
Eric recommended is amazing!
Marilyn Ball, President
Kelso Advertising & Design
Like some cereals are touted as “a part of the complete breakfast”,
we feel that RoadRUNNER is a valuable part of our
overall marketing plan. RoadRUNNER‘s audience of touring
and cruiser enthusiasts fits well with Saddlemen‘s line of seats
and luggage.
Tom Monroe, Sales & Marketing Manager
Saddlemen
